As Managing Director of his own small business, and with a 25-year background in the computing industry (from engineering to international marketing director for software companies) Ashley has been in his clients’ shoes. With this understanding comes passion -and Ashley is nothing but passionate about the fact that Neo PR is an ‘insourced’ extension of its clients’ teams.
From an in-depth understanding of technology and the market issues, to innately knowing the pressures Neo PR’s clients face in the day-to-day running of their businesses, Ashley also believes that it is Neo PR’s job to drive its clients’ campaigns, not vice-versa. Ashley’s passion lies in distilling the ideas that drive the content for his clients’ PR campaigns; content that is hard-hitting and which can be used across the entire sales and marketing spectrum to drive interest, web traffic and ultimately, sales leads.
Ashley’s passion extends to all areas of his life; his free time is generally filled with exploits in his microlight, track- or rally-driving days and even wreck-diving in Micronesia or off the coast of Mexico.
“You owe yourself, as an MD, time to stand back from your business.”