Alex Pratt

Alex Pratt, from Buckinghamshire, is a serial entrepreneur who runs seriousreaders.com, which manufactures high-grade reading lights.

On secondment to the Government, he created and led the DTI International Innovation team, and acted as a key catalyst for key innovations such as the national brokerage model for business support and re-branding Britain. He has been Chairman of the DTI Business Link National Assessment Panel, of the Business Link in Milton Keynes, Oxfordshire and Bucks, and is currently Chairman at Buckinghamshire Thames Valley LEP and at Buckinghamshire Business First.

He was awarded an OBE for Services to Business and Education in the Queen’s Birthday Honours List 2006.

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